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Month: March 2014

panning for gold
Panning For Gold
What is Social Listening, and How can I Manage It? Peeling back the layers of social can be both fascinating and terrifying. Your social channels can be a gold mine for identifying fans, discovering opportunities for engagement, pioneering new ideas and collecting genuine feedback. This once elusive information previously...

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social sentiment
Beware of Sentiment Pies
One of the most valuable insights gained from social listening is sentiment surrounding your brand.  What do people like about your products and services?  What ticks them off?  What do they not care about?  Where is sentiment about your brand headed?  What do these same people think about your...

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measuring success
The Question of Measurement
Nearly every communications professional has been there. You come to the end of a public relations program, and you’re about to pop the champagne. After all, you landed that impossible-to-get magazine profile. You’ve sparked all kinds of positive chatter in social media. It’s celebration time…isn’t it? There’s just one...

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