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Category: Social Media Analysis

panning for gold
Panning For Gold
What is Social Listening, and How can I Manage It? Peeling back the layers of social can be both fascinating and terrifying. Your social channels can be a gold mine for identifying fans, discovering opportunities for engagement, pioneering new ideas and collecting genuine feedback. This once elusive information previously...

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social sentiment
Beware of Sentiment Pies
One of the most valuable insights gained from social listening is sentiment surrounding your brand.  What do people like about your products and services?  What ticks them off?  What do they not care about?  Where is sentiment about your brand headed?  What do these same people think about your...

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human analysis
The Human Resistance
“All Your Base Are Belong To Us” Pardon me robot overlords, but not so fast. Social listening tools can be extremely helpful for gathering pieces of the story, but they shouldn’t dominate any social analyst’s methodology in this pre-singularity age. Computers are great for getting a quick sense of...

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