eBay brought Just Drive Media on to expand and drive a communications program and support content development for the eBay Partner Network, the company’s affiliate marketing program, aiming to drive engagement and increase positive sentiment.
Just Drive Media supported communications for ePN, a group that includes tens of thousands of online content creators, for more than 12 years. From launching its blog, to producing ePN TV – a video podcast designed to increase engagement and communication with members – to media relations, crisis comms, social listening, messaging, event support and production, and e-newsletters – we did it all.
Through our social listening work, we identified an opportunity to better leverage ePN’s natural advocates, giving them a platform to share their stories while boosting ePN’s public perception. Through an exclusive program called “Insiders,” we invited advocates to share content and tips on social media, blogs, and forums; and gave them tools to become spokespeople for their own businesses and for ePN.
Some of our most successful work included the production of eBay Partner Summit, the premier event for eBay partners, hosted in a different city every year, and the launch of a customer advocacy program. One year after the advocacy program launched, our social analysis showed nearly a tenfold increase in positive sentiment.