CHALLENGE:

eBay brought Just Drive Media on to expand and drive a communications program and support content development for the eBay Partner Network, the company’s affiliate marketing program, aiming to drive engagement and increase positive sentiment.

APPROACH:

Just Drive Media supported communications for ePN, a group that includes tens of thousands of online content creators, for more than 12 years. From launching its blog, to producing ePN TV – a video podcast designed to increase engagement and communication with members – to media relations, crisis comms, social listening, messaging, event support and production, and e-newsletters – we did it all.

Through our social listening work, we identified an opportunity to better leverage ePN’s natural advocates, giving them a platform to share their stories while boosting ePN’s public perception. Through an exclusive program called “Insiders,” we invited advocates to share content and tips on social media, blogs, and forums; and gave them tools to become spokespeople for their own businesses and for ePN.

OUTCOMES:

Some of our most successful work included the production of eBay Partner Summit, the premier event for eBay partners, hosted in a different city every year, and the launch of a customer advocacy program. One year after the advocacy program launched, our social analysis showed nearly a tenfold increase in positive sentiment.