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CHALLENGE:

In 2017, LendingPoint approached Just Drive Media to develop a PR strategy that would support its evolution from fintech lender to a money-on-demand ecosystem.

APPROACH:

Our first engagement focused on message development and refinement as the company added new lines of business and expanded its target audience. Later, we worked hand-in-hand with the client to uncover and analyze company data that revealed emerging trends and helped define the state of consumer lending. Based on our findings, we developed a data-based storytelling and thought leadership campaign as part of a broader media relations strategy.

OUTCOMES:

Since our relationship began, LendingPoint has more than tripled its workforce, added offices around the country, and provided loans totaling $5.5 billion. The Data Labs program JDM developed to showcase

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