CHALLENGE:
When promising fintech startup Moov partnered with Just Drive Media to create an announcement strategy for its Series A, the company lacked an overarching comms program that could carry the company beyond the news and into its future.
APPROACH:
Just Drive Media used the Series A announcement to build the foundation of the company’s B2B communications program and increase visibility in the fintech landscape. We worked with the executive team to develop crisp announcement messaging, Moov’s overarching narrative and a broader messaging framework to establish and communicate the company’s role in the market, its impact today and its vision for the future.
OUTCOMES:
Through the announcement, we positioned Moov for top tier business reporters as a company to watch. In an unpredictable environment, Just Drive Media built interest in the company and secured 26 original placements, including a Business Insider exclusive, and 4 follow-on pieces mentioning Moov as a top fintech. Even those who didn’t have the bandwidth to cover asked to be kept in the loop on what Moov is up to next.
