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  • Bulletproof Social Analysis

    Do you know where your brand really stands? We deliver sophisticated, custom-crafted social metrics and analytics that our experts (humans, not machines!) devise for accurate, insightful, invaluable data.

  • social listening

Other agencies might say they do social analysis, but no one does it like us.

Automated social listening tools and canned metrics are a non-starter for critical business decisions.
From marketing and PR to product development and customer support, accuracy is crucial.

We recommend that all our clients do regular social analysis – on their brand, their industries and their competitors – to better understand what’s fueling the biggest advocates and the biggest points of contention. Whether around a product launch, an event, or ongoing campaigns, there’s no better way to understand where the opportunities lie.

We are known for the sophisticated, brand-specific social metrics and analytics our experts (humans, not machines!) devise, which give you incredibly accurate data, thoughtful context and deep insights into what people are really saying about your brand.  Our social listening helps brands like LinkedIn, Samsung Next, NFL, OpenTable, eBay and Skype shape communications, social and product development.

Sentiment Analysis

This where we knock our competition out of the park. Our manual sentiment and topic analysis beats every automated tool we’ve come up against, whether NLP, Machine Learning or otherwise. Time and again we’ve had some of the sharpest, most innovative companies in the world try to better our analysis and come up short. Nothing beats the human eye when it comes to the context of the social web. That’s why some of the biggest brands in the world rely on us for their social media intelligence.

Designing your listening campaign with Just Drive Media’s system gives you immense control over your brand’s metrics. Since we don’t cut and paste from off-the-shelf tools, you decide what is positive, negative and neutral. We can even dig into large neutral segments and parse them to reveal major insights about your campaigns that other social listening programs miss.

  • The social media listening and reporting capabilities of Just Drive Media is the best I’ve seen.

    Jennifer Caukin, Former Social Media Director, Skype

  • The insights they uncover are instrumental in helping shape our social media communications strategies.

    Hani Durzy, Director, Corporate Communications at LinkedIn

  • The team is not only super fast with the reporting turnaround, but they use the best in class tools and have 24/7 team of social analysts overseas who give us a speed advantage in mining social data and turning into meaningful results.

    Jennifer Caukin, Former Social Media Director, Skype

  • The JDM team is thoughtful, responsive, and proactive in delivering to us the information we need to build a best-in-class social media comms program.

    Hani Durzy, Director, Corporate Communications at LinkedIn

  • Their reports are beautiful – great use of visual charts that weave a larger story to give us product insights.

    Jennifer Caukin, Former Social Media Director, Skype

Campaign and Owned Channel Performance

Similar to our sentiment analysis methodology, we go deeper than the basic “vanity metrics” that any social performance tool can report. We help you put your performance into perspective. How does it compare to other similar types of campaigns, yours or others’? Are your engagement metrics keeping up with your audience size? Where is your content working, and where could it be doing better? We help you steer your social strategy with custom reports and metrics that suit your brand and your brand only.

Competitive Intelligence

The same way we look at earned and owned channel performance for your brand, we look at social performance across your industry. What is your brand’s share of voice within your space?  It may not be a close competitor that’s keeping your audience engaged. What are they doing right, and what are they missing? What can you be doing better to pick up on their missteps? We’ll help you find and take advantage of the biggest opportunities on your horizon, from a marketing and product perspective.

Real-Time Crisis Monitoring

One of the key advantages to Just Drive Media’s nimble social listening team is the ability to look at conversations around issues as they unfold. We have executed real-time listening and monitoring for some of the most well-known launches, hacks, and missteps in technology. Our analysis is critical to forming thoughtful responses and guiding communications strategy in crisis.

Beautiful Reports

We hear two compliments often: that our listening data is the most accurate in the industry and that our reports are better designed. Gathering and analyzing what is said about your brand is half the battle. In order to act on social intelligence, you need to be able to see trends clearly.  Our analysts become experts on sentiment about your brand and help shape new data visualizations with actionable new insights.

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