Among your most valuable marketing assets are your social media channels, which can either be places to build brand awareness and vibrant communities of engaged, loyal customers – or virtual wastelands of missed opportunities to make key connections that convert.
In today’s “Always On” world, competition for eyeballs and attention spans is fierce. Brands that are killing it on social, and bringing their audiences back for more, are continually optimizing and adapting.
That’s where we come in. We’ll help you decide which social platforms are best for your business, and which types of content work best on each. We’ll help you develop a clear content strategy that will foster interaction, encourage engagement and build trust among your fans. Ideally, we’ll get your fans so fired up about your brand, they’ll become your biggest advocates – online and in the real world. Our services include:
Social Media/Community Development
We’ll move your social media marketing from “like” to LOVE on the platforms that make sense for your business using best social practices; custom, ongoing analysis; and innovative, smart marketing.
Industry Monitoring and Engagement
We start all client campaigns with a thorough social analysis, looking at a company’s owned and earned channel metrics, organic mentions and sentiment, industry influencers and competitors, to inform our ongoing strategy and approach. We check progress against these benchmarks regularly to be sure we’re moving the needle in the right direction, and hitting or exceeding our goals.
What you do for your customers is valuable, and one of the best ways to keep connected to your existing clients and attract new ones is to provide meaningful free content that educates, enlightens, empowers and engages. Our creative team of writers, designers, community managers and analysts will help you create and share compelling, persuasive content so that people will know, like and trust your company and brand with their business.
When swimming in a sea of social media messaging, well-designed visual content rises to the surface and commandeers valuable attention from customers, both existing and potential. Let our graphic design team create eye-grabbing graphics and imagery that capture your audience’s interest and imagination, encourage engagement and message retention, and buoy brand awareness.