We’re thrilled to announce that we’ve just been awarded by the Society for New Communications Research of The Conference Board (SNCR) a 2018 Excellence in New Communications Award in the Social Data for Customer Experience and Operational Efficiency category. The program honors organizations for exemplary use of digital, mobile and social media.
This honor, along with our recent Sabre Award from the Holmes Report for Best Agency Disruption in their Tools & Tactics division, affirms that what we focus on like a laser beam – finding and polishing the gold buried in social data – is worth notice in the age of data-driven PR and communications.
We’ve been firm believers in the power of social analysis as an essential tool in a company’s arsenal for the last decade. The fight for market dominance by today’s brands is being waged on many fronts, but the most essential battles are being fought on a turbulent sea of consumer sentiment. Devising tactics and strategies to win their hearts and minds is a complex game, and measuring success is even more so. Per a recent Nasdaq survey, while 90 percent of CCOs cite 12 Key Performance Indicators (KPIs) as essential for growth, only 2 percent actual measure even half them.
There’s a powerful arsenal of data at your fingertips, but to harness that power, you have to gather, interpret and measure a full-range of telling metrics. These include topic drivers, which reveal insight into what’s working (and what’s not), advanced sentiments that go beyond positive/negative/neutral, and even degrees of emotion related to your brand messaging, and specifically what drives people to take action.
We use an array of innovative tools and proprietary processes to define and measure a full ecosystem of metrics. Our secret weapon? Human analysis to develop advanced metrics and sub-metrics that help devise winning strategy for clients by bridging the gap between communications and measurement.
We tap into the sweet spot for data-driven PR by not only assessing all of these metrics for our clients — an especially tricky job when you consider that automated tools can have a margin of error as high as 29 percent or more — but also by putting them in context against custom, company- or campaign-specific KPIs. By effectively gauging appropriate metrics and the driving forces behind them, we’ve had the pleasure of providing to our diverse client base, including global tech companies, such as eBay and LinkedIn, Silicon Valley investment firms, and national sports organizations, as well as many others from start-ups to multinational corporations, with a much clearer and more complete picture of where they stand and how they can improve their communications efforts.
Sabre judges gave us the ultimate tribute, saying that our case studies demonstrated, “true business value.”
And in the end, that’s the highest honor or award there is: knowing that we’ve helped our clients make the most informed and accurate decisions possible for their brands over the last decade, which has ultimately engaged and assisted millions of people — their customers — through the most important component of communication of all: listening.
We’d love to hear what you have to say, and see how we can deliver award-winning work for you, too. Please contact us for more information.