Driving Awareness with Pure Social Media Fun
One of the more exciting campaigns we’ve had the opportunity to work on was Kosmix Tweetbeat – a real-time curated Twitter search stream. As part of the launch, Kosmix tapped Just Drive Media to help live-tweet the World Cup soccer games in 2010. What a rush it was to join fans talking (and shouting!) about the games online and in real time. JDM created a contest on Twitter that energized World Cup fans to interact with the @tweetbeat handle over and over again throughout the entire tournament! We helped drive tens of thousands of fans to the new product, which, along with Kosmix’s other social media technologies, was acquired by Wal-Mart shortly after.