Supporting the World’s Largest Professional Network
In late 2010 LinkedIn tapped Just Drive Media for help with a B2B PR campaign for the launch of its original Company Pages. Impressed by our results, the company asked us to lead PR for two key business lines. Today we lead communications around Talent Solutions, LinkedIn’s largest business line, and handle social media reporting and analysis for the brand globally.
Owning the Recruiting Conversation
Charged with storytelling for LinkedIn’s largest business line, Just Drive Media helps position LinkedIn Talent Solutions in the world of talent acquisition, communicating LinkedIn’s role in shaping industry trends and launching innovations that help companies hire the best talent, faster. Working closely with the in-house communications team, our strategy includes:
- Influencer relations: Improved the ratio of positive to neutral coverage and achieved key message pull-through in the majority of coverage.
- Event strategy: Helped raise Talent Solutions’ profile among customers and influencers by building annual customer conference into highly-anticipated media event whose announcements earn extensive coverage.
- Thought leadership: Parlayed Talent Solutions research into dozens of executive bylines and story placements.
- Speaker’s Bureau: Placing LinkedIn Talent Solutions Executives in speaking roles at key industry events.