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Optimizely Social Campaign

Optimizely Social Campaign

Driving Engagement, Advocacy Through Social Media

Just Drive Media helps this late stage startup spread the word about their intuitive, easily implemented A/B testing solutions for websites. We create unique content for social channels to drive awareness and engagement, track social mentions to help drive content strategy, and leverage advocacy to increase the brand’s already quite positive perception.

By 2015 we had more than tripled the size of the company’s social media community, boosted engagement rates by 800% and doubled website referrals. We also have helped identify common pain points, questions and communication gaps via social listening, which led to better product and service updates. And, we’ve helped the brand exceed attendance goals and engagement metrics for key customer events via social media marketing.