Creating Customer Champions

Turning customers into advocates for Cohesity

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Data security and management provider Cohesity engaged Just Drive Media to build a customer advocacy program to support PR, marketing and sales goals, including driving social proof in the form of detailed reviews on key sites consulted by CTO and CIO decision makers.

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Just Drive Media revitalized and ramped Cohesity’s customer advocacy program and took the lead on day-to-day management of Cohesity’s customer hub. The team educated customers on the importance of reviews and developed a cadence of creative ways to encourage customers to advocate for the brand.

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After growing program membership by 235% in our first year, Just Drive Media has helped Cohesity drive 28k+ acts of advocacy while forging strong customer relationships. The team helped secure 400+ reviews across three key sites, with an average of a 4.8/5.0 score -- four years in a row. With 50+ positive reviews on Gartner Peer Insights between 2017 and 2020, Cohesity has consistently been named a Customers’ Choice recipient -- leading to more PR and sales enablement opportunities.


Public reviews


Acts of advocacy


Membership growth in first year

I have been working with JDM for about five years and just love them. They are always super responsive, creative, and easy to work with. I highly recommend them if you are looking for an agency to help support you in PR, social media or customer advocacy."

Jenni Adair

, Director of Customer Engagement and Advocacy, Cohesity


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