Signature Success

Driving social gains among diverse audiences for Dropbox Sign

Initially, Dropbox Sign (formerly HelloSign) teamed up with Just Drive Media to boost brand visibility and engagement. Post-acquisition, our social strategy and execution helped facilitate a seamless rebrand. Outcomes were outstanding, marked by substantial increases in followers, engagements, and recommendations, highlighting the power of our partnership.

Illustration of a person with a headscarf and raised fist, symbolizing strength or empowerment.


In 2018, Dropbox Sign (formerly HelloSign) sought to enhance and expand its social media presence to drive brand awareness and followership. The company wanted a partner that would strike the right balance among community management, overall engagement, and audience performance, and craft a content strategy catered to a set of very diverse audiences.

The team designed and executed a comprehensive approach grounded in deep reporting, audience-specific content, strategic storytelling to boost content value, collaboration with advocates and influencers to amplify reach, and a multi-phase paid social strategy to drive engagement around product launches.

When Dropbox acquired HelloSign and reintroduced it as Dropbox Sign, Just Drive Media supported the successful rebrand with social strategy, execution, and reporting, helping drive awareness of the change and influence positive sentiment.

Illustration of two women and a child, with simplistic green sketches of a bowl of fruit and a house on the background.


Our program delivered significant results. An audience analysis provided clear visibility into what would resonate with specific customer groups, allowing our team to develop personas and create highly targeted content that drew high levels of engagement.

Our longer-term efforts, including consistent brand engagement, creative graphic applications, partnerships, and third-party amplifications, helped drive dramatic growth in followers and engagements, and yielded a sustained rise in recommendations and positive interactions. What’s more, our creativity and commitment to results built a strong, trusting relationship with the internal team.


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Working with Just Drive Media has been an absolute pleasure — they are quick, nimble and effective, not to mention super easy to work with. They just get it. We hired them to handle all of our social media posting and reporting and we have been very impressed with their work to increase our engagement rate across all platforms. We completely trust them with our social media presence and highly recommend!"

Jasmine Castro-Torres

, Senior PR/AR/Corporate Marketing Manager at HelloSign (now Dropbox Sign)