A Decade of Partnership

Shaping strategies with expert counsel since 2011

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Since 2011, Just Drive Media has been a trusted advisor to LinkedIn. From leading PR for its largest business line to driving social media strategy, influencer relations, crisis communications, and a comprehensive global analytics program, we’ve supported the brand through some of its most pivotal moments.

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In 2011, LinkedIn recognized it needed additional support to lead PR for its burgeoning Talent Solutions business line. Together we developed a strategy based on a focused approach to a tight-knit community of industry influencers, many of whom viewed LinkedIn as a competitor rather than a partner. Through traditional media and analyst relations, speaking programs, event attendance and sponsorships, we helped LinkedIn make inroads into this community, developing advocates along the way.

The visibility and results we achieved early on led to a deeper connection with the team, and expansion of our partnership. In 2012, we began reporting on LinkedIn’s social media efforts, providing weekly and monthly updates on channel performance, including share of voice, sentiment and engagement, and providing recommendations to improve. In 2019, we added media reporting to the list. The comms team saw value in our proprietary approach, which combines manual sentiment analysis, message-pull through and a robust analytics dashboard that is used by all comms teams globally.

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As LinkedIn grew from $522 million to the multibillion dollar global business it is today, we’ve provided weekly, monthly and ad hoc social analytics reporting; developed and launched robust industry influencer programs; provided monthly and quarterly media analysis, crisis reporting and consultation, handled proactive PR, social media strategy and execution; led content for an executive influencer group; and led programming and reporting for the LinkedIn for Journalists program. LinkedIn is a client and partner to this day, and our relationship and support continue to evolve.


Analytics reports delivered / year


Reached through influencer relations


Livestream views of Talent Connect


Of articles placed

Ali and the JDM team have been wonderful partners to our LinkedIn team - our longstanding partnership with them for nearly a decade should speak for itself. In 10 years, our company has grown tremendously, pivoted countless times, and evolved to become a much larger, complex beast than we could have ever imagined, and JDM has been along with us for the ride the entire way. From proactive planning and benchmark setting to reactive listening that has redefined the way we analyze conversation sentiment, JDM has helped us prove the success and impact of our work, not just at a team level, but at a company level as well. They’ve been with us through the ups and the downs, through rebrands, multiple reorgs – you name it. But, beyond the work, it’s the people that we are so grateful for. A remote team that feels like they could all be working on the same floor as you, it feels like they’ve never had a rough day and consistently embody the epitome of client service."

Derrick Chung

, Marketing Director, LinkedIn