eBay brought Just Drive Media in to expand and drive a communications program and support content development for the eBay Partner Network, the company’s affiliate marketing program, aiming to drive engagement and increase positive sentiment.
![Smiling woman with glasses opens a package at home.](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fjc8lfyqj%2Fproduction%2Fc31d6b21ca66477ec2d2065dd82f2ad576e74ffa-768x1024.png%3Fw%3D768%26h%3D1024%26auto%3Dformat%26dpr%3D2&w=3840&q=85)
Approach
Just Drive Media supported communications for ePN, a group that includes tens of thousands of online content creators, for more than 12 years. From launching its blog, to producing ePN TV – a video podcast designed to increase engagement and communication with members – to media relations, crisis comms, social listening, messaging, event support and production, and e-newsletters – we did it all.
Through our social listening work, we identified an opportunity to better leverage ePN’s natural advocates, giving them a platform to share their stories while boosting ePN’s public perception. Through an exclusive program called “Insiders,” we invited advocates to share content and tips on social media, blogs, and forums; and gave them tools to become spokespeople for their own businesses and for ePN.
![A man in an apron and cap, arms crossed, smiling slightly, stands in a shop with shelves of packaged goods behind him.](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fjc8lfyqj%2Fproduction%2F646db332f352ce867c0e263d50747e7562d33559-768x1024.png%3Fw%3D768%26h%3D1024%26auto%3Dformat%26dpr%3D2&w=3840&q=85)
Outcomes
Some of our most successful work included the production of eBay Partner Summit, the premier event for eBay partners, hosted in a different city every year, and the launch of a customer advocacy program. One year after the advocacy program launched, our social analysis showed nearly a tenfold increase in positive sentiment.
22.1%
SOV increase from 7.6%
23%
Growth in engagement
84%
Average share per post
The Just Drive Media team understands our industry incredibly well… they are agile, proactive and able to adapt to any situation."
Scott Parent
, Global Comms Manager at eBay Partner Network
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