Realtor.com sought Just Drive Media’s expertise to elevate the company’s media measurement strategy, to empower the communications team with robust tools that would demonstrate the effectiveness of their strategic approach, and identify areas for growth and improvement.
Approach
We collaborated closely with Realtor.com’s communications team to craft a tailored measurement strategy, incorporating daily, weekly, and monthly reports highlighting both media penetration and resonance of key messages. We continuously refined our approach in alignment with evolving internal priorities and conducted in-depth analyses that underscored the need for enhanced internal and external relationship building. From there, our team designed updated monthly and quarterly reporting structures, providing a clear line of sight into share of voice, media reach, and campaign efficacy. Leveraging our deep understanding of the business, we also provided critical PR and writing support during a time of transition.
Outcomes
Our revamped reporting framework has become a cornerstone in the decision-making process for both the economics and communications teams at Realtor.com, and our comprehensive approach has led to measurable improvements in media coverage quality and strategic communication positioning. Internal stakeholders have commended the utility of our reports in shaping communication strategies and business decisions and continuously recognize our team’s adaptability and proactive approach.
+2x
Media volume
+76%
Campaign coverage
+37%
Web traffic
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