In 2015, when RingCentral acquired Glip, a cloud messaging and collaboration provider, they enlisted Just Drive Media to foster deep loyalty and brand advocacy for their new platform. Our relationship has expanded over the years, along with our successes.
Approach
Our team crafted and executed a strategic content and influencer campaign, targeting a diverse range of small-to-mid-sized influencers. Additionally, we initiated a robust customer advocacy program, deeply engaging with these communities. Our influencer collaborators were instrumental in generating over 50 engaging blog posts, sparking thousands of shares and interactions. Meanwhile, our customer advocates enthusiastically completed over 150 brand-supportive “challenges.”
Our contributions were quickly recognized, and we were pulled in to create weekly reporting and insights for the analyst relations team. This led to a deeper partnership, and our current relationship includes executive communications, organic social media management, media and influencer relations, and content creation for RingCentral overall. We also have spearheaded several key design projects and provide ongoing creative support for the organic social team.
Outcomes
Our longstanding relationship speaks to the results we’ve driven across several departments. Internal partners describe us as a “powerhouse” that functions as a part of their internal team. Our guidance and insights have supported numerous initiatives and informed many business and communications decisions, enabling us to play a significant role in the growth and success of RingCentral during the past decade.
+20%
Followers YoY
+6%
ER increase YoY
+16%
Increase in engagements YoY
The social media listening and reporting capabilities of Just Drive Media is the best I've seen. The team is not only super fast with the reporting turnaround, but they use the best in class tools and have 24/7 team of social analysts overseas who give us a speed advantage in mining social data and turning it into meaningful results. Not only that, their reports are beautiful - great use of visual charts that weave a larger story to give us product insights."
Jennifer Caukin
, Vice President, Public Relations & Analyst Relations, RingCentral
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